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  1. Published on: 29/05/2018 06:58 AMReported by: roving-eye
    Freeport Fleetwood has changed its name.

    The complex is now known as Affinity Lancashire.

    Affinity Lancashire centre manager, Amanda Daniels said: ''The whole team at Freeport Fleetwood is excited to reveal to all our customers the new look and name for the centre.



    ''We’re no longer known as Freeport Fleetwood, but more than just a name change, we’re looking to really build on our already strong ties to our local community and ensure that we provide everyone with a positive, enjoyable and fun environment when you come to see us.

    ''You can still find your favourite brands at up to 60% off, but we’re also committed to adding even more exciting brands to our family, and always considering how we can improve things to make us your personal favourite place to shop.

    ''We’d love you to come pay us a visit and find out more about our exciting future.

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    Your Comments:


  3. GingerbreadMan says:29/05/2018 12:27 PM
    Housewives are not going to think "I must get some Affinity Lancashire fish."
    How much did that pointless rebranding exercise cost? (Signage, stationary, website etc)
    Just silly.

  4. MargeSimpson says:29/05/2018 12:52 PM
    Quote Originally Posted by GingerbreadMan View Post
    Housewives are not going to think "I must get some Affinity Lancashire fish."
    How much did that pointless rebranding exercise cost? (Signage, stationary, website etc)
    Just silly.
    I agree 100% with GBM, much like what's happened with Sefton over the years. So many job and department names and location changes that I haven't got a clue these days who does what and from where.

  5. paulollie says:29/05/2018 09:23 PM
    Well, I've been many a time to Freeport and changing the name won't make "One Jot" of difference...... complete crap from most of the outlets. M&S?????? no wonder they are closing so many shops!!! the Outlet there is probably the worst I've been in, saying that M&S is no great shakes full stop.

    These "Outlets" have had their day, Cheshire Oaks, Royal Quays etc etc same stuff, same set up and really they sell the same crap they can't get rid of in their other shops.


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